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Monetization strategies
Market success depends on the offer structure, applied price metric and a price level that captures the willingness-to-pay of your clients. Designing the product offers according to customer values and define the relevant product bundles and package structures is the key to sustainable growth.
Product features
Identify the product features with the highest willingness-to-pay
Value Proposition
Optimize the value proposition to improve your product monetization
Product structure
Develop a suitable product offer structure to maximize product value
Price metric
Select a fitting product price metric and establish an optimal price level
Go-to-Market strategies
Understanding market size, target segments and consumer behavior is key when entering a new market. Additionally, identifying which features of a product provide the most value to customers and therefore define their willingness-to-pay is essential for market success.
Market analysis
Analyze the market and competition comprehensively to understand the customer behaviors and needs.
Segmentation
Develop an actionable customer segmentation to address the right clients within your target markets.
Value Proposition
Define a value proposition and pricing strategy that reflects customer needs.
Sales Story
Establish a tailored sales storyboard to enable a value selling approach in the target market.
General growth strategies
A successful medium- to long-term strategy consists not only of ambitious target KPIs, but also actionable measures, deadlines, responsibilities and accountabilities. Translating a long-term strategy into actionable and relatable measures for the employees is crucial for sustainable organizational success.
Market trends
Build an understanding of all relevant market trends that influence your future strategic direction.
Strategic ambition
Define clear strategic ambitions and categories that enable you to set measurable key performance indicators.
Implementation
Establish a sustainable strategy implementation plan to avoid any goal conflicts or contradictory strategy routes.
Operational setup
Re-design your operational setup, optimally reflecting your strategic goals, to achieve your long-term strategic targets.